Have you ever wondered why your competitors consistently rank higher on Google? The answer often lies in one of the most powerful ranking factors – backlinks. Backlinks are more than just links; they’re votes of trust from other websites. The more high-quality backlinks your site has, the more likely search engines will see it as authoritative and relevant.

But here’s the secret sauce: you can reverse engineer the success of your competitors by using Servya to analyze their backlinks and, even better, find out where you can purchase the same backlinks that propelled them to the top!

In this guide, I’ll show you step-by-step how to:

1. Find your top-ranking competitors using Google.
2. Use Servya to extract the backlink lists for their ranking pages.
3. Identify where some of these backlinks can be purchased.
4. Analyze and filter through the results to find only the best backlinks that will give your site the highest SEO boost.

By the end of this guide, you’ll have a strategy in place to leapfrog your competitors in the rankings, secure high-quality backlinks, and build a solid foundation for SEO success. Let’s dive in!

---

Step 1: Identify Top-Ranking Competitors

Before we start chasing backlinks, we need to figure out who your top competitors are in the search engine results.

How to do it:

1. Google Search: Start by searching for your target keyword in Google (e.g., “best running shoes” if you’re in the e-commerce space). Identify the top 3-5 websites ranking on the first page.
   
   
   
   
2. Document the URLs: Make note of the exact pages that are ranking at the top. These are your competitors’ money pages that we’ll be analyzing for backlinks. You can right click on each link and then on Copy Link to get the actual webpage address of the competitors.
   
   

Step 2: Retrieve Backlink Lists for Competitor Pages Using Servya

Now that you have the URLs of your top competitors, it’s time to see what backlinks are boosting their rankings. Servya’s backlink retrieval tool allows you to easily download the backlink lists for any website or page.

How to do it:

1. Log in to Servya and navigate to the Backlink Search Tool.
   
   
   
   
2. Go to Backlink Checker Tool to get the backlinks of your competitors
   
   
   
   
3. Enter Competitor URLs to the Backlink Checker Tool.
   
   
   
   
4. Wait up to a minute – results will come through quickly. It will say Completd when ready
   
   
   
   
5. Go to your Results – Click the View button to go to your backlinks
   
   
   
   
6. Here are your Backlinks – all results can be viewed in finer depth but we don’t need that for now.
   
   
   
   
7. Download the backlink list – Click the Copy Backlinks button and then Copy All Backlinks
   
   
   
   

Servya will generate a detailed list of backlinks pointing to those pages, providing you with key insights into where they’re getting their link juice. Finding where these backlinks can be purchased from is the next step

Step 3: Identify Purchasable Backlinks

Not all backlinks are created equal, and not all can be easily replicated. But here’s the beauty of Servya: it can identify backlinks that are purchasable, giving you a direct path to securing links from the same sources that are helping your competitors rank.

How to do it:

1. Open the Purchasable Link Searcher tool
   
   
   
   
2. Upload your backlink list into Servya’s Purchasable Backlink Search Tool.
   
   
   
   
3. The tool will filter through the list and highlight the backlinks that can be purchased.
   
4. When the tool is done, usually a few seconds, click the View button to see your results
   
   
   
   
5. Find the best backlink opportunities in your niche and within your budget.

When the job has finished, your results can be quickly viewed. At first the domains are unsorted, you can see a small sample of the selection of backlinks that can be bought.

The next step is how to sort through the full list. Read on to find out how.

Now that you have a list of purchasable backlinks, it’s time to make sure you’re investing in the best ones. Not all backlinks will deliver equal value. It’s crucial to evaluate them based on factors like traffic, domain authority, and relevance to your niche.

How to do it:

1. Analyze traffic stats: For each potential backlink, check the referring domain’s traffic stats using Servya’s Domain Analysis tool.
2. Check domain authority: Use metrics such as Domain Rating (DR), Trust Flow, and Citation Flow to assess the overall strength of the domain.
3. Evaluate relevance: Only pursue backlinks from sites that are relevant to your niche. Servya provides content-based filtering, so you can ensure the backlinks are a good fit.

Step 5: Sort by Traffic and Other Stats

Filter the backlinks list by clicking on any metric. There are 2 main methods to move forward here:

1. Sort by Traffic and find top domains in your Budget
2. Sort by Price and find the best value domains

When sorting your list by price you will see a results list such as below:

Link opportunities will start at around $20-30 for a link with content and will top out in the thousands. Depending on your niche and the link in question the traffic from a link from some sources could be worth a large sum.

If you are on any kind of budget I would advise to tackle the list from the cheaper link sources first to maximise your value while mixing in some of the really powerful links you find.

Step 6: Vetting The Best Backlinks to Buy

Figuring out which are the best backlinks to buy isn’t really that complicated. Follow these rough steps to make your decisions:

1. Check the Domain Name – could it be relevant and unoffensive
2. Does it have Traffic – the best backlinks will be on sites that are ranking and receiving traffic. The more the merrier with traffic, any is good though.
3. Is it affordable – Check the cost and weigh against other link opportunities

I tend not to worry too much about the Ahrefs and Moz stats are for a domain. These should be highly niche targeted domains and they are already linking to your competitors!

Check out the backlink below!

The link above is highly niche relevant to the original search term I started with, to find my competitors. The domain name has a keyword in it and the content on the site is very white hat and relevant. The links will be posted to a blog section which is not often posted to.

At just $60 ($80 with content piece) it is what I would call a budget link, yet it has very few outbound links across it’s site and is laser targeted to our niche. This is worth every penny.

Check out this other backlink!

This link is cheaper still at just $20 ($40 with content writing). This time there is less traffic but the site is based on a blogging platform so the post will be more likely to get noticed. There are more outbound links across the website but with less than 1 post a week it is far from spammed.

Even with slightly less traffic I would place the value of this link to be far higher than the cost.

A lot of the backlinks will cost more in the region of $100+ but there are often some incredible link building opportunities at the lower end of people’s budget.

Step 7: Buy Your Links and Claim your Rankings

To buy your backlinks, Click on the name of the platform in the Purchasable Backlinks list to go to the relevant marketplace. You may need to then search for the domain you are interested in.

Check that the details of the link are acceptable to you and then place your order.

The turnaround time on delivery will vary wildly, from a couple of days to a month. Funnily, the more expensive links tend to take longer for delivery as there are often tighter content guidelines and restrictions in place to uphold the quality of the website, this is a good thing.

Before buying any link; make sure that you check the stats are accurate and that the price has not changed substantially enough to change the value prospect.

Conclusion: Backlinks are a critical component of any successful SEO strategy, but you don’t have to start from scratch. By analyzing and replicating your competitors’ backlinks using Servya, you’re shortcutting the process and putting yourself in the fast lane toward higher rankings.

Remember, it’s not just about quantity of backlinks—it’s the quality and relevance that matter most. Use the steps in this guide, along with Servya’s powerful tools, and you’ll be well on your way to outranking your competitors and driving more traffic to your site.

Now, it’s time to take action. Log in to Servya, start analyzing, and let’s push your site to the top of the search results!

If you haven’t yet signed up for Servya, you are letting your competition get the upper hand! Click here to sign up and start dominating your niche now

---

!*! Bonus !*!

Bonus Step: Build Your Link Profile and Promote Your Website

After filtering your list and purchasing the most valuable backlinks, it’s time to put them to work.

But don’t stop there! Combining backlinks with other promotional tactics will turbocharge your SEO.

Here’s a quick list of other methods you can use to complement your link-building efforts:

• Leverage social media: Share your content across relevant platforms and engage with your audience.
• Participate in niche communities: Build trust and authority by contributing valuable insights on forums, groups, and blogs.
• Create shareable content: Develop blog posts, infographics, or videos that others will naturally want to link to.

By combining these strategies with the backlinks you’ve purchased, your site will start climbing the rankings, and search engines will see your site as trusted by authoritative domains in your industry.